Caroline Hirons
About Caroline Hirons
Caroline Hirons began her beauty career at Harvey Nichols' Aveda counter before qualifying as an aesthetician at London's Steiner School of Beauty Therapy. With 30+ years experience, she transitioned from retail roles to consulting for international beauty brands in 2008. Her 2010 blog launch (now CarolineHirons.com) established her as a trusted skincare authority, reaching 1M annual visitors and 1.2M social followers. In 2022, she launched her skincare line Skin Rocks through self-funded entrepreneurship, generating £10M revenue in its first year. Daughter and granddaughter of beauty industry professionals, she maintains a no-nonsense approach rooted in multi-generational expertise.
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