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Brooke Bobb

Are Media
Luxury Fashion DynamicsDesigner Profile AnalysisCultural Trend Forecasting

About Brooke Bobb

Brooke Bobb is the Fashion News Director at Harper's Bazaar, overseeing fashion coverage across print and digital platforms. With a career spanning prestigious outlets, she previously served as Senior Content Editor at Amazon Fashion and Senior Fashion News Writer at Vogue Runway. Her work focuses on designer movements, luxury brand strategies, and cultural shifts in fashion, exemplified by her incisive analyses of houses like Balenciaga, Loewe, and Phoebe Philo. Bobb's reporting combines financial acumen with designer psychology, notably demonstrated in her 2025 profile of Demna that blended market analysis with creative forecasting. She frequently covers major industry transitions, including creative director appointments at Jil Sander and Balenciaga, while tracking emerging trends like backless skirts and power hip silhouettes.

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