Brittaney Kiefer

Brittaney Kiefer is Adweek's Europe-based creative editor, a role she's held since 2021 where she oversees creative and cultural coverage across advertising, marketing, and media landscapes. Her career began at Haymarket Media Group, starting as an Editorial and Sales Assistant at SC Magazine before transitioning to PRWeek in 2014. At PRWeek, she progressed from Web Coordinator to Corporate Reporter and Digital Editor, conducting CEO interviews and analyzing industry trends. She later became Creativity & Culture Editor at Campaign magazine, establishing herself as an authority on creative campaigns before joining Adweek. Kiefer holds a Bachelor of Science degree from Boston University and has built expertise through 10+ years covering brand storytelling evolution, PR/ marketing convergence, and global advertising trends.