Blossom Boothroyd

Blossom Boothroyd is the Homes Testing Manager at the Good Housekeeping Institute (GHI) in the UK, where she leads the homes testing team and designs protocols for rigorous, claims-based product testing across home and appliance categories. Her role includes planning and overseeing comparative lab tests and reader panel trials, translating technical performance into clear consumer recommendations, and steering large-scale editorial testing franchises such as GHI’s annual sleep and bedding evaluations. Recent bylines and author page updates in 2025 confirm her current position and active leadership in tests of air purifiers, pressure cookers, refillable cleaning products, toilet paper, and boiling-water taps. Known for methodical, metrics-driven reviews and practical insights, she emphasizes repeatable procedures and long-run usability, exemplified by exhaustive toaster testing cited by GHI. Her work frequently appears in product roundups and “tried and tested” guides, reflecting a service journalism style that balances lab data with real-world feedback. With several years focused on home appliances, cleaning, and household essentials within GHI, she has become a key voice on evidence-based buying advice for UK consumers, collaborating with editors to keep recommendations current as models and pricing change.