Ben Waterhouse

Ben Waterhouse joined Prolific North as Commercial Director in 2025, contributing to the platform's 30% growth in 2024. With over 25 years of experience in media sales, he previously held roles at The Business Desk and Insider, where he developed expertise in commercial strategy and audience engagement. His work at Prolific North focuses on strengthening partnerships, driving revenue growth, and supporting the platform's mission to champion the North's creative and digital sectors. Waterhouse holds a BA (Hons) in History and Politics from the University of Manchester and has been instrumental in expanding Prolific North's reach through strategic collaborations, including partnerships with regional councils and initiatives like North Squared Media.