Ava Welsing-kitcher

Ava Welsing-Kitcher is a freelance beauty journalist and editorial director with over five years of experience contributing to major publications including Refinery29 UK, British Vogue, The Independent, and Vogue Italia. Born in Los Angeles and raised across four countries, she brings a multicultural perspective to her work. A University of Exeter graduate with degrees in English Literature and Visual Culture, her academic focus on mixed-race identity informs her beauty journalism. Notable achievements include developing innovative beauty content formats and testing 50+ mascaras annually for authoritative product guides. Her career trajectory spans beauty columnist roles at Wardrobe Icons to editorial leadership positions at luxury fashion platforms.