Annie Deadman

Annie Deadman is Woman & Home's resident fitness guru and founder of the 28-day Blast Plan, a nutrition and fitness program emphasizing sensible weight loss and health optimization. With over two decades of experience, she specializes in mid-life wellness, particularly for women navigating hormonal changes, menopause, and maintaining strength. Her career includes collaborations with Woman & Home on video workouts, regular columns, and contributions to publications like The Daily Mail and The Sunday Times Style Magazine. Known for her warm, relatable approach, she prioritizes actionable advice over fads, focusing on strength training, pelvic floor health, and sustainable lifestyle changes. Her writing style blends practicality with empathy, addressing topics like confidence-building and energy management through evidence-based strategies. Notable achievements include developing a widely adopted fitness program and maintaining a loyal audience through her accessible, no-nonsense guidance. Her expertise lies in translating complex health concepts into digestible, motivating content tailored to women over 50.