Amanda May

Amanda May is a seasoned beauty industry journalist with over two decades of experience spanning editorial leadership, product development, and international speaking engagements. Currently serving as Acting Editor for Pure Beauty and cosmeticsbusiness.com, she oversees industry news, awards programs (including the Pure Beauty Global Awards), and editorial strategy. Her career includes roles as Features Editor, Associate Editor for World Spa & Wellness, and Content Creator for platforms like MadeForMums.com. Beyond journalism, she holds leadership positions as Beauty Director at Genesis Lifestyle Medicine and advisory roles for eCommfolio, a $235M beauty sector rollup. May combines deep industry knowledge with expertise in medical aesthetics, beauty entrepreneurship, and diversity initiatives. She emphasizes data-driven storytelling and exclusive industry insights, frequently collaborating with brands on trend analysis and product innovation.