Alyssa Kaplan

Alyssa Kaplan is a beauty editor and journalist specializing in makeup, skincare, fragrance, and haircare. She began her career with marketing and product development roles at major beauty brands including MAC Cosmetics, Bath & Body Works, and fresh before transitioning to editorial work. Kaplan served as Assistant Beauty Editor at VOX Media and contributed to publications like POPSUGAR and L'Oréal Paris Beauty Magazine before joining Byrdie as an editor. At Byrdie, she conducts extensive product testing across beauty categories, with particular expertise in evaluating mascaras, complexion products, and seasonal beauty trends. Her work emphasizes finding high-performing, accessible products, often featuring drugstore finds and practical beauty solutions.