Alyssa Brascia

Alyssa Brascia is an Associate Beauty Editor at Who What Wear, specializing in beauty trends, celebrity fashion insights, and e-commerce content. She graduated from Iowa State University with a BS in Apparel, Merchandising, and Design, initially pursuing fashion design before shifting to fashion communications. Her career began with an editorial internship during COVID-19, followed by an apprenticeship at DotDash Meredith working with brands like InStyle and People. She later became a staff shopping writer at People.com for over 2.5 years before joining Who What Wear. Brascia’s work combines trend analysis, celebrity beauty routines, and product deep dives, often incorporating actionable advice and multigenerational perspectives. She has covered topics ranging from K-pop nail trends to Y2K-inspired makeup hacks, demonstrating a focus on forward-looking beauty narratives.