Alice Grahns

Alice Grahns is the Consumer Editor at The Sun, leading coverage on cost-of-living issues, personal finance, consumer rights, and money-saving advice for UK readers. She returned to her role in July 2025 following maternity leave, reaffirming her ongoing position at the paper. Her remit typically includes commissioning and writing practical service journalism that breaks down complex financial topics—such as energy bills, benefits, retail pricing, and household budgeting—into clear, actionable guidance for mass audiences. Over her career at The Sun, she has advanced through consumer-focused roles and built a reputation for data-informed explainers, quick-turn news reactives tied to policy or market changes, and reader-first features spotlighting savings tips and watchdog-style accountability. Her writing style emphasizes plain-English clarity, step-by-step takeaways, and real-world examples that help readers act immediately. With years of experience on the consumer beat, she has also steered regular series and campaigns around shopping hacks, bill-cutting strategies, and highlighting unfair practices. This combination of editorial leadership, service journalism instincts, and audience-focused framing makes her a high-impact contact for PRs with robust consumer evidence, timely insights, and practical tips readers can use today.