Alex Sims

Alex Sims is a London-based writer and editor specializing in lifestyle, beauty, and technology trends. Currently contributing to Stylist magazine, she has also written for Time Out London, Cosmopolitan, and Elle, demonstrating a focus on women-centric content and cultural commentary. Her work often explores the intersection of technology and personal care, as seen in her hands-on testing of AI beauty tools. With a career spanning multiple major publications, Sims combines journalistic rigor with accessible storytelling, particularly in digital-first formats. While specific awards aren't publicly listed, her bylines in prominent outlets indicate established credibility. Her approach emphasizes experiential reporting and trend analysis, making her a valuable contact for brands in beauty tech, wellness, and lifestyle innovation.