Alex Faulker

Alex Faulker is a UK-based performance marketing specialist and regular contributor to Performance Marketing World, where he writes in his capacity as a senior strategist at Mindshare UK. His recent bylines (as of August 2025) focus on advanced geo-targeting, data-driven marketing, and the evolution of performance marketing tactics, reflecting his expertise in leveraging analytics and technology for campaign optimization. Faulker's career trajectory includes several years in digital media agencies, with a focus on integrating location intelligence and audience segmentation into omnichannel strategies. He is recognized for his analytical, insight-driven writing style, often providing actionable frameworks and industry forecasts. Faulker is frequently cited for his ability to translate complex marketing concepts into practical guidance for practitioners. His work is characterized by a forward-looking approach, emphasizing innovation, measurement, and the intersection of technology and creativity in marketing. He is regularly featured in industry powerlists and is known for his thought leadership on the future of performance marketing.