Alessandra Steinherr

Alessandra Steinherr is a seasoned beauty journalist and influencer with over two decades of experience in the industry. She began her career as Beauty Director of COSMOPOLITAN UK for six years before serving as GLAMOUR UK's Beauty Director for 11 years, where she became known for authoritative product reviews and trend forecasting. After leaving traditional journalism in 2018, she transitioned to freelance content creation while maintaining her editorial rigor. Steinherr pioneered the #SundayFacial skincare movement and launched successful collaborations like the Alex Steinherr x Primark skincare line that repeatedly sold out nationwide. She now combines long-form journalism through her Substack 'Ask Alex' with social media content creation, focusing on ingredient analysis, skincare science, and fashion trends.