Alana Wulff

Alana Wulff is a Sydney-based senior copywriter and freelance journalist with over 14 years' experience spanning entertainment journalism, branding, and authorship. She began her career writing for major Australian publishers including Bauer, Pacific Magazines, and News Corp, specializing in celebrity interviews and pop culture coverage. Transitioning to advertising, she worked with leading agencies like Landor and Hoyne before founding HIMMEL in 2021 - a writing studio focused on luxury lifestyle, design, and fashion brands. Her recent journalism appears in VOGUE Living, The New York Times, and Sydney Morning Herald. Wulff has authored multiple bestselling books including 'Girlish' (BlackInc), a feminist guide for teenagers, and possesses significant public speaking experience.