Aimee Simeon

Aimee Simeon is a seasoned beauty editor and journalist with over eight years of experience in digital media. She currently serves as the senior beauty editor at Well+Good, having previously held roles at Byrdie (as Senior Beauty Editor until 2023), Refinery29, and PopSugar Beauty. Her career trajectory shows specialization in beauty journalism with a focus on inclusive practices, evidenced by her extensive coverage of natural hair care (including winter hair routines and the CROWN Act legislation), cultural hairstyle histories, and dermatologist-vetted skincare recommendations. Notable works include investigative pieces on natural hair discrimination legislation, deep dives into the cultural significance of hairstyles like Bantu knots and cornrows, and expert-led beauty guides that often highlight Black women's experiences in the beauty industry.